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Five Best Free Keyword Research Tools That Work

Five Best Free Keyword Research Tools That Work

Keyword research is critical for a content strategy that aims to succeed in Search Engine Optimization (SEO). Yet, most of the tools that offer keyword research aren’t free. Even the ones that claim to be free are not true to their words. There are so many limitations these so-called free tools impose that you might want to give up the effort for the keyword research. How do you start without investing in paid tools? In this article, we discuss some of the best keyword research tools that are available for free. These tools provide useful data that you can use to target content to the right audience. You can use these tools to get search volumes, relevant keywords, and get inspired with content ideas. 

But first, why keyword research matters to you and what you should be looking for when you set out to keyword research?

Why Keyword Research Matters and What to Look For

The foundations of a winning content strategy rest on keyword research. There is a reason for that. The world of the internet runs on words – words that are used to search, find, reach out to, communicate, share, and relate to. That’s why the internet is such an excellent tool for sharing and communicating. Search engines receive queries from visitors about what they are looking for. These queries can be about products, businesses, services, or simple information. 

When search engines reciprocate with related businesses and products, these products or businesses are likely to register higher sales. If your content can meet the user’s search query, you have a chance to win this game. Yet, how do you understand the user’s language? Unless you do, you will not understand how to answer so that the user will find it useful. This is where keyword research comes in. 

Keyword research focuses on what keywords your competitors are focusing on. Your competitors are also doing what you are doing. Therefore, you can learn from what they are doing right and replicate it to benefit your website. On the other hand, you can try to understand where they are failing and save your website from those mistakes. Keyword research will show you opportunities you can take advantage of. Thus, you will have a solid foundation from where you can confidently plan your website’s success.  

Apart from the competitor analysis, you also get ideas about relevant keywords. These are the other keywords the user may be interested in. You can utilize these related keywords to create content accordingly. When your content caters to a cloud of such associated keywords, it can positively influence the visitor. 

Keyword research helps you to be mindful of content ideas that have the potential for success. With proper keyword research,  you will have clarity about which keywords to include in your content. This will make your content more relevant to your audience. That’s an advantage you can’t afford to lose. 

Let’s get to the five best free keyword research tools. 

1. Google Trends

Five Best Free Keyword Research Tools That Work

Google Trends effectively shows you what keywords are trending around the world.

You can search for a keyword and know where it is trending and historical data for the keyword over the years. Also, you get the location data about the regions where your search term was popular.

The tool also provides related data about the keyword, such as related search queries and related trending topics.

You can also see data from Google Images, Google Shopping, and YouTube.   

Go ahead and try Google Trends yourself.

2. Spyfu

Five Best Free Keyword Research Tools That Work

Spyfu is a premium tool. The only reason we include it here is for the amount of data it gives for free. 

Are you curious about how your competitor is using keywords? Just hit the competitor analysis, and Spyfu will show you all the top keywords they rank for, paid keywords, competition they face, and other essential data that can give you a bird’s eye view of what is happening with your competitor. The same goes for keyword research. Enter the keyword, and you get search volume for similar keywords. 

Five Best Free Keyword Research Tools That Work

Again, since this is a premium tool, you don’t get all the keywords for free. However, the data that you can view for free is enough to get you inspired and have a practical use for your content strategy. There is no limit to the number of keywords you can search for free. 

3. Keyword Generator

Five Best Free Keyword Research Tools That Work

Ahrefs has provided Keyword Generator – a keyword research tool that serves keyword ideas quickly and freely. 

Once you enter a keyword, you get about 100-150 related keyword ideas along with volume for each keyword. For the first 10 keywords, it also shows keyword difficulty – a parameter that estimates how difficult it will be to rank for a particular keyword. 

The interesting feature is that you can also find relevant questions for a particular keyword phrase. The search feature is available for each country. In addition to the Google search engine, you can get the data for YouTube, Bing, and Amazon. 

This is a useful tool as you get the keyword ideas along with the search volume. 

4. Keyword Surfer

Five Best Free Keyword Research Tools That Work

Keyword Surfer is a useful Google Chrome extension that you will find useful for keyword research. There was a similar and popular Chrome extension – Keywords Everywhere – it recently became a paid tool. Keyword Surfer is free for now, and it is relevant. 

Five Best Free Keyword Research Tools That Work

You get to choose keywords for each country and see how much search volume is generated every month for a particular search query. All you have to do is to install this chrome extension and search the keyword on Google. With the search results, you will get results for keyword research on the right half of the screen. Also, when you type, you will see autosuggestions along with their search volume.  

With this tool, you can effectively measure the relative importance of keywords and plan your content accordingly. 

5. Ubersuggest

Five Best Free Keyword Research Tools That Work

Ubersuggest is a popular keyword research tool you can use for free. This tool allows you to get insight into the strategies that are working for your competitors. It provides helpful data such as organic keywords, paid keywords, total traffic per month, paid ad cost, among others. 

Five Best Free Keyword Research Tools That Work

There is also an interesting category called ‘Top SEO Pages’. Here you will see the pages that are popular and have a significant social share. The keyword tool gives a good number of keyword suggestions. 

There is quite a bit of relevant data that’s available for free. For example, you can differentiate between mobile volume and desktop volume. You can also get an idea about the searcher’s age range. Keyword ideas are presented with the cost per click along with the search volume. Added to this are content ideas that mention the number of backlinks for a particular page. 

Overall, Ubersuggest is a pretty useful tool with essential keyword data.  

Should I Go For A Paid Keyword Research Tool Instead?

We understand why you have this question. The free tools don’t seem to add the required value. They are too limited. We know we have not covered many featured keyword research tools but we have our reasons. Most of those tools don’t really work for free. The ones we have reviewed here work reasonably well for free, albeit in their limited capacity. They are great to get you started.  

Of course, there is no comparison between premium tools and free ones. You get value for money when you buy a paid tool. A free tool cannot give you that value. Mostly the premium keyword research tools give you the depth and volume of data that is not possible to be explored with free ones. The search parameters, content insights, keywords, and competitor analysis are worth the value you pay. 

Are you doomed if you don’t have a paid keyword research tool? No. You can start well without a paid tool. Money should not be a hindrance to success but a stepping stone to it. We are sure you will switch to premium keyword research tools once it becomes possible for you, and you indeed should. Till then, you can safely use the tools we have presented in this article. We hope this list inspires you to get started with keyword research for free. 

If you have any questions regarding keyword research for your WordPress website, feel free to ask in the comments section. We also answer questions related to WordPress hosting. As your WordPress website grows successful, you will need a WordPress maintenance service to help you manage your WordPress website. Do reach out to us. We are here to help you. 

WordPress Vs. Blogger

WordPress Vs. Blogger

Are you planning to take your writing passion to all-new levels? Are you a beginner on this digital platform and still confused about how to start your journey? Well, we understand your confusion to choose one between WordPress or Blogger.

It is undoubtedly a tough decision to make when the question is WordPress vs. Blogger. However, both of them possess an equally important place when it comes to blogging. But you finally need to decide which is better?

There is no denying the fact that WordPress and Blogger are both the best two platforms for blogging. It can be a perfect debatable topic when it comes to choosing between these two. Where Blogger is quite simpler to use, WordPress is more technical in terms. So, if you are at the start of your journey, Blogger can be a lot helpful.

While on the other hand, WordPress is good to go with if you are well experienced in the field. Just to make your decision easier, let’s dive in to see far more criteria to choose among both.

What is WordPress?

Those who are entirely unaware of this term let us have a brief discussion about it. WordPress is a kind of software that allows you to create your website or blog. Introduced in the year 2003, WordPress is now the no. 1 platform used by millions of website owners to showcase their skills.

Those who are from a tech background can quickly get along with the technical specifications of this platform. But is you are a non-tech person but interested in writing, you can learn all about it in various video tutorials.

Anyone can make a WordPress account for free, but you will need to buy a domain and to host (i.e., www.healthbloom.co) to create your website here, which can cost you some dollars. Once you are over with signing up, you can quickly learn the basics and improve your skills. Moreover, you get multiple assistance options in this software to improve your work before posting them online.

What is Blogger?

Well, a software commonly known as Blogspot is no less than a miracle to beginners. It started in 1999 and was redesigned and owned by google in 2003; it looks the same since then. With access to a free account and hosting, you can smoothly go online without spending a penny.

You get a subdomain for free, but for a customized domain you need to pay, all the account holders are given a subdomain with Blogspot in it (i.e., www.healthbloom.blogspot.com).

But if you don’t want the Blogspot name, you can buy a custom domain as per the availability. Though Blogger won’t provide you with a custom domain itself instead, you need to buy it from a third party like GoDaddy, Bigrock, or any other trusted third party.

Check Out the Criteria:

Like any other phase in life, we always need to have some essential criteria to make a final decision or compare the two products. Likewise, here are some criteria that we need to consider while choosing one.

●     Search engine optimization (SEO): All the bloggers out there know well about the critical optimization of their articles to rank well on google. And what could be more helpful than an SEO tool to guide you on the way.

●     Adaptability: When it comes to being adaptable to any new product or platform, we always want something that can be quickly learned and proficiently used. All it takes is the simplicity of the application for the user. 

●     Customized templates: Well, what else you need when you get some pre-cooked food. Likewise, ample pre-planned templates are beneficial for writers to showcase their writing skills in a creative form. 

●     Additional tools: Accessories are always welcomed with a bunch of services. A free way to create and delete the contents as per their requirement can make the system more comfortable to use and comply with the norms. 

●     Google Adsense: An option to support your blog or website with google Adsense approval can help you reach more audiences with new ads that will help you make many dollars. 

●     Transfers: One surely needs protection and retrieval of their content when they shift from one site to another. But some offer data protection while others don’t. So, check before you move your blog from one platform to another.

●     Ownership: Everyone likes to be their boss, but does it hold to your blog as well? There is a difference in the purchase of your content between WordPress and Blogger. You have to decide who you want to trust with that, yourself, or some third party. 

●     Security: A protection to all the data you upload is of prime concern. You would never like anyone to copy your content and become your competitor in the same domain. A sound security system to protect your content is a must.

WordPress Vs. Blogger- A Clear Face-Off: 

It seems quite more comfortable to make a comparison between the two when you got a primary platform. So, let us dive in to find the perfect match for you to explore your writing skills. When it comes to choosing between WordPress vs. Blogger, you got to trust your instincts.

Search Engine Optimization (SEO):     

A well experienced or a beginner writer knows well about the importance of on-page and off-page SEO to rank their work on the world’s most significant search engine Google. And if you get a tool to optimize it yourself, it is a win-win. Let us check what the options given for SEO in both the software are

SEO in Blogger:

Though BloggerGoogle itself owns Blogger, you still won’t get enough options to optimize your content. Instead, you need to take the help of other paid tools like Ubersuggest. And no one can deny the fact content is never worth till its optimized. So, Blogger is not the perfect option for optimization. You need to research about SEO and readability to increase your reach.

SEO in WordPress:

When it comes to optimization, this software provides you with multiple plugins to improve your on-page SEO and your content’s readability. Good readability can enhance your ranking on google.
Whenever you write an article on Worpress, you get an option and tips at the bottom of the page to improve SEO and readability of your content. These are some basic options available for all. But if you are well experienced in the field, you can opt for a paid toll names Ahref, which is more advanced for SEO.

Final Verdict: WordPress is better in this context.

Adaptability:

No doubt, every one of us wants simpler things to deal with. And when it comes to using software of a digital platform, adaptability, and ease of use is the primary concern of every user. Be it a beginner or a tech master or maybe a non-tech guy, all of them want to use the platform far from complexities. So here is a detailed comparison for you to see which one is easier to use.

Adaptability in Blogger:

To sate in simple words, BLOGGER is a beginner’s guide to excellence. Those from a non-tech background or have recently started their blogging journey find it easier to operate with Blogger compared to any other platform. This platform provides you with all the essential spices you need to prepare your content without any complicated functions.

You only need to do is use your google account to sign in to Blogger, choose a subdomain name, and you are all set with a brand-new dashboard to start your work. Add a new blog, place a catchy title, choose a template design, write from the bottom of your heart, and publish it when you are done. Viola!! Your first article is online for your audience in just no time.

Adaptability in WordPress:

Well, WordPress is a boon to techies; they get almost all the tools they need to create outstanding work. Apart from an extensive collection of themes, you also get multiple lupins to add amazing features to your website or blog. Just install the plugin, and you are all set with new features.

Even if you don’t know to code, you need not worthy because signing in to WordPress is no rocket science. Though many options in the sidebar might confuse you for a while, some video tutorials can make it all seem more straightforward. Add your text, optimize, improve readability all in one place with just one click.

Final Verdict: Both are equally well in their adaptability.

Customized Templates:

Your appearance is all that matters to attract people; likewise, how does your blog look make a massive difference to your site’s bounce-back rate? The more attractive the appearance is more reliable, it will be your connection with the audience. And if you get customized templates, pre-made for you just to make a choice, then it’s a bumper prize. So, let’s only discover which platforms gives you more variety of designs.

Customization in Blogger:

Though Blogger is simpler to use and not much technically inclined, and that is why it comes with minimal templates and customization options. Though there are some primary varieties available that look elegant, they are quite common. Since there are millions of users on Blogger, so you have no unique option to choose.
The only good part here is that you have some options available rather than doing it all by yourself, but even if you know the tech part, you cannot make any changes in the provided templates.

Customization in WordPress:

Like the highly recommended and widely used software, WordPress is perfectly known for its unique template options. Just not only a few, but almost thousands of different customizable templates are provided to make your website look as stunning as you wish.
You can not only use the provided templates, but if you know a little about the technology, you can even make your template all by yourself. There is a variety for all the kinds of niches out there, be it food, travel, music, digital, tech, spiritual, or some other blog of your choice, you get what you desire.

Final Verdict: Without a second thought, WordPress is a leader here.

Additional Tools:

Who doesn’t love a bunch of free accessories or tools to improve the output? And when you need to create new or refine the existing work, you would surely need some extra tools to that in the right way. Let us check out which platform provides you with an inbuilt tool kit and which doesn’t.

Additional Tools in Blogger:

Well, blogging needs a lot more than just basic templates. You would require tolls to improve your SEO, tools for creative ideas, keyword research tools, and one more to boost your traffic. But with Blogger, you get none of this inbuilt in the software. You have to visit another website for all these amenities.

Additional Tools in WordPress:

Indeed, WordPress is better than Blogger in this context. If not all, but you surely get some tools within the software, they are paid, but the best part is you don’t need to turn millions of web pages just to land on the right one. You get Yoast SEO plugin, Ahrefs; all made entirely to use with WordPress. But if you need some more for competitive research and keyword research, you can use semrush.

Final Verdict: WordPress is the winner here.

Google Adsense:

Surely, no one can deny the fact the money is all that this world is revolving around. Though you initially start blogging to showcase your skill to the world. Or maybe you want to take your dreams to the next level. But after some growth, you will finally realize that you should make some dollars out of it. And making money online is possible only with Google Adsense.

Adsense Approval in Blogger:

As it has been told at the very start of this article that BloggerGoogle itself owns Blogger, but that just not apply that all the accounts on Blogger can get AdSense approval. Though it was quite more comfortable in the earlier days to get support on Blogger as compared to any other website with time, Google has changed a lot with its algorithm and made the whole process a lot more complicated.

Adsense Approval in WordPress:

Being a self-hosted website, WordPress is more trustworthy and provides more authority to gain Google Adsense approval. Though here again, things are not easy to get approved, you need to make little less effort. Since on WordPress with all the tools available, you could improve your page and get it quickly verified as compared to Blogger.

Final Verdict: It’s more comfortable with WordPress to get Adsense approval.

Transfers:

All of us wish to keep our things safe while moving from one place to another. Likewise, when we shift our blog from one domain to another or from one software to another, we always want to keep our data and audience securely transferred to another site. If there is no good portability option, you might lose the effort you made for a long time in just one go. Let us check where you get more assurance of secured transfers of your data.

Transfer in Blogger:

All of us start somewhere and what could be a more straightforward way to start other than Blogger. But eventually, as our reach increases, we would like to move to a website with self-hosting and a new domain. And the whole process of moving the entire thing from Blogger to a website can be a little overwhelming.

Though you can securely preserve your data, you might lose your audience, followers, and page ranking. And that is something just not acceptable to lose all your efforts in one go and again start from scratch. So surely, Blogger lacks up here.

Transfer in WordPress:

This is a plus point for WordPress users, and everything is portable here. You can transfer your site as it is to a new domain or hosting. Without losing your followers, your SEO ranking, and your audience as well, you can be anywhere you want with all your stuff. The incredible thing is that you never need to start from scratch as you had with Blogger. 

Final Verdict: WordPress is a clear-cut winner.

Ownership:

Working in the kingdom and ruling the empire are two completely different things. Similarly, owning a blog owned by others and being your boss, on the other hand, are all two opposite aspects. What do you like more? Let us find out which platform you should choose.

Ownership in Blogger:

Entirely owned by the big master Google, Blogger is not wholly yours. It feels similar to working under authority. And you have no right to make changes on your blog by yourself. Since Google is the owner, it has all the right to shut down your blog anytime if it finds any glitch. You won’t even get a prior notification to amend your mistake.

Ownership in WordPress:

Since you use a domain and a hosting purchased from the third party, you are now the whole and sole owner of your website. You have the complete authority to choose its fate. You decide when to start and when to shut it down. Nobody else can interfere with your decision.

Final Verdict: WordPress leads the game.

Security:

Whether it’s personal or professional, security is always of topmost priority. And the same applies to your precious work. You would never like someone to copy your article because of the low security of the software you are using. So it is mandatory to check with the security certificate of your service provider before you choose one.

Security with Blogger:

Google is undoubtedly the boss of internet surfing, and when it owns something, then the site is entirely foolproof. There can be no space of intrusion in the Google security management system. So, without a doubt, Blogger is a completely safe platform.  

Security with WordPress:

WordPress is undoubtedly a secured software, but you need to put some effort in this case. Since you buy hosting from a third party, all the backups are your responsibility. Since you are the boss here, you need to see the management as well. But to ease your comfort, you get multiple plugins that can help you with backup and firewall security and a lot more.

Final Verdict: Both of them are equally good on their part.

Well, after such a detailed discussion, you would now be able to decide what you need, Blogger, or WordPress? We cannot make any of these a complete winner because you choose to make at last. Depending upon your working style, your needs, and your future goals, you need to decide what best fits in.
If you are just starting the journey, it is recommended to go for Blogger, but if you are all done with the basics and plan for something bigger, WordPress should be your final choice. No matter what you choose, it should ultimately be for your excellent and bright future.
Well, we hope that our detailed guide would have solved many doubts running through your mind, and it would be easier nor to make a decision. You no more need to turn on to different sites to read separately about both, this face-off between the two can solve your purpose very well.

Simple Guide To Add Google Adsense to WordPress

Simple Guide To Add Google Adsense to WordPress

Let’s learn how to convert your website into money. The best way to monetize your online content is to use Google AdSense. It is also the most popular and easiest way to earn money with your website. Follow up and learn how to add AdSense to WordPress.

Google AdSense – Introduction

Google AdSense is a network offered by Google that enables people to earn money through online content such as blogging or video. This network operates on HTTP cookies and has over 11.1 million websites registered under it. This advertising network advertises using text, image, video, or any interactive advertisement displayed on the site. Mostly these ads are targeted towards the relevant audience on the website.

CPC (cost-per-click ads) is the method used by AdSense to pay for your website. They pay you for every impression, like clicks or views. You get paid whenever a viewer clicks on the advertisement video. But the amount varies with different factors such as Ad size, Location, Device type, website quality, and few others and also the advertiser.

How to start AdSense?

To get started with AdSense, you have to create and sign up an account with Google AdSense. If you are already a Gmail user, then you don’t have to create a new account, your existing Gmail account is enough. You have to enter the URL of your website, whether it is a blog site, YouTube channel, or any other website. Provide the Gmail address in the given area and click on the ‘save and continue’ button. Later, sign in to your Google account and accept the terms of Google AdSense and create your AdSense account.

Wait for the response from Google to approve your application. The approval may take some time, extending from hours to weeks, depending on the publishers. After the support from the AdSense, you have to log in to your AdSense account. Here, you will get your ad code to display advertisements on your WordPress site.

You are allowed to place the ads on your website manually. But Google had recently added a feature called auto ads. In this new feature, you only have to paste the ad code, and Google will automatically decide and place the ads on each page of the site. Google chooses the position of advertisements on the website and the number of ads.

It is always recommended to go with manual ad placement for the beginners. Later on, you can shift to auto ads if you wish. Now let us look into both the methods.

1. Manually place Google AdSense ad code in WordPress:

Sign in and click on the ‘Ads’ tab on your AdSense account on the left side of the screen. Then switch to the ‘By ad unit’ tab. On clicking ‘Create New Ad,’ you can find three options: ‘Display ads,’ ‘In-feed ads,’ and ‘In-article ads.’ Select your ad type from these three options. For beginners, it is always recommended to select ‘Display ads’.

Give a name for this unit of the ad. This name is only for the internal purpose of your website. Select the various sizes of the advertisement provided by Google. But the recommended ones are square, horizontal, or vertical. Select the type of ads, whether to be responsive or fixed. During the start-up, it is always right to choose responsive ads. These responsive ads work well on all screen sizes and any type of device. Click the ‘Create’ button.

Now you will receive the ad code generated by the AdSense. The ad code generated by AdSense is unique for each user, and it also serves as a publisher ID.

You can use the unique code for your AMP version of your website also. Make a copy of the ad code in your clipboard or Notepad as plain text.

Use WordPress widgets to add Google AdSense in the sidebar of your website. You can decide where to place the ads in your site where sidebars are the most commonly chosen option. In your WordPress admin area, select ‘Widgets’ from the ‘Appearance’ tab. Select and drop ‘Custom HTML’ and paste the unique ad code given by Google AdSense. 

2. Adding Auto ads Google AdSense in WordPress

It would be difficult for beginners to place the ads on their website. So, the Auto ads feature would be a great help to them. In this feature, you just have to paste your unique ad code and leave the rest to the AdSense. Google AdSense will place the ads on the highest paying location and decide on the ad size and type.

But this feature provides less control over the placement of the ad on your website, making it a disadvantage.

To add an auto-ads feature to the website, open your Google AdSense account and click on the ‘Ads’ tabs and then select ‘get code’ in the ‘By site’ tab. Click on that button to generate code for the auto-ads feature. You will receive a code snippet along with your publisher ID. Make a copy of the system in your clipboard or Notepad as a plain text. 

Add this code snippet between WordPress’s header file to display it on every page of the site. If not, you have to add the AdSense code to every page of the WordPress website. Using WordPress AdSense plugins like Insert Headers and Footers to add the code would be the best way. The code gets disappeared when you change or update the theme of your WordPress. This could be the main disadvantage of this feature.

To use Insert Headers and Footers plugin, you have to install and activate it. After activating the plugin, go to ‘Settings’ and select ‘Insert Headers and Footers.’ Now paste the code snippet in the header and click ‘Save.’ After making these changes, it may take some time to display ads on your website.

Frequently asked questions:

Here are the few frequently asked questions and also best practices to enhance your experience with AdSense.

1. What’s the preferable size for AdSense Ad?

The best size would be 336 x 280 and 300 x 250. This will fit every screen and also referred to earn a high pay compared to other sizes.

2. Where can I place Google AdSense?

The pay depends on the number of impressions or clicks made on the ads. Make sure you place the advertisements in the most prominent area on the website to get the best pay. It is also found that the ads on the top of the screen tend to get more clicks.

Few may recommend using a floating widget, but it is not allowed by Terms and Services by Google. So, this may end in banning your website from Google AdSense.

3. What is Page RPM in Google AdSense?

Revenue per Mile is the revenue per 1000 impressions. Multiply the number of clicks made on the ad and cost per click to get RPM. The multiplier value is then divided by the total number of views of the ad page.

4. Am I allowed to click on my Google AdSense Ads?

Clicking on your ads may ban your website from Google AdSense. Google is smart at this algorithm to find the clicks on the ads.

5. Is it possible to use my existing AdSense account with WordPress?

Yes, you can use the same account given for your blog site or YouTube channel for your WordPress website by changing the type of the account. You have to provide a URL of the site while filling an application form. Open your AdSense account and select the ‘Other Products’ option from the ‘My Ads’ tab. Complete the application form after clicking the ‘Upgrade Now’ button.

6. What is CTR in Google AdSense?

This click-through-rates differs for each website. You have only access to your site’s CTR. The clicking rate depends on the website’s topic, placement of the ad, and type of audience. Follow the optimization guides to improve the pay from the ad. The built-in tools present in the Google AdSense will display a message if CTR is poor for the website.

7. How does Google AdSense make their payment?

Your previous month’s earnings get displayed on the ‘Transactions’ page. If the earning reaches the threshold amount given by Google AdSense, then your payment will be processed, and you will receive the payment by the 21st of the month. The mode of payment is Western Union, Wire transfer, Direct Electronic Transfer, Checks, Rapida, and few others.

8. Am I allowed to add Google AdSense on my WordPress.com website?

Upgrade your account to a business plan to add Google AdSense to your WordPress.com website.

9. What are the dissimilarities between Google AdSense and Google AdWords?

Google AdSense makes your website monetize by displaying ads on your website. While you can advertise on other websites, also using Google AdWords.

10. What could be the reason for the rejection of an application?

The rejection of application may be due to the violation of their terms and conditions or their policies.

11. What are the basic requirements to get approved?

The basic requirements are:

  • The content of your website should go along with the terms and conditions.
  • You must be over 18 years old.
  • Your website must be six months old in operation.

Even though meeting all the requirements, Google AdSense can still reject your application. So, always be cautious while filling the application form. Now you would have got a clear insight on adding Google AdSense to your WordPress website. Now it’s your turn to monetize your skills online and earn apart from your regular income.

Is WordPress Really Free? A Radical Guide To Understand How WordPress Works

Is WordPress Really Free? A Radical Guide To Understand How WordPress Works

You might be familiar with WordPress and several other applications, but there’s a chance you might not know what “free” software means. It’s nothing very technical; instead, it counts as an essential thing you should know before starting your website. But as many individuals claims, is WordPress free? In this article, you will explore different features of WordPress, including “why is WordPress free?” and if it is, then what’s the catch?

Explanation about free nature of WordPress.org:

As thousands of businesses are going currently going online, a surge of websites has taken over the internet. This is favoured due to umpteen factors, but speaking shortly, there is immense flexibility for online business. And software applications like WordPress are trying to make it easier to install websites, even as easy as a one-click task. But as you might have heard, WordPress is free for all its users, which attracts a massive audience.

If you haven’t, you might wonder how to use WordPress, though? We will briefly cover that section towards the end of the article. Now what are exactly people talking about- is it WordPress.org or WordPress.com they’re talking about? But let’s understand how both of these works so that you know what you want and where you can achieve it.

WordPress.org:

WordPress.org is the most feasible and suitable option to set up your website. Follow the given points to understand how is WordPress free, and why it is the best choice for you:

  • WordPress is free means that it is open-source software. But there are a few lowly costs that you have to know about. We will discuss open-source software in the next segment.
  • Along with WordPress.org, you need to take the help of a web host (e.g., Bluehost). In simpler terms, a web host is a storage unit where all the data comprised in your website is stored.
  • You don’t necessarily spend large sums of money to arrange a web host; it all depends upon your requirement. You can even find one that suits your budget! 
  • Another fantastic fact about WordPress.org is that you can get your domain name at a lesser cost (WordPress.com).
  • You have loads of customization options available on WordPress.org, and you can add all the latest plug-ins to your website. 
  • And lastly, you can easily monetize your website on WordPress.org regardless of the scale of your business. This can be done at a very affordable price.

Working with WordPress.org is a fantastic experience of heightened accessibility and interactivity with your audience. So, all in all, WordPress.org offers tremendous flexibility to build a website.

WordPress.com:

WordPress.com works differently from WordPress.org and is owned by Automattic Inc. It’s the right choice for beginners but has its downfalls when it comes to actual business development. Given below are the features of WordPress.com that you should know about:

  • WordPress.com is a free blogging platform where you can publish your works through a website or blog. But users have limited access unless they get a paid subscription.
  • Many themes and customization options are available, but not all of them are available for free; a lot of them are paid.
  • Your website will have a subdomain attached to it unless you pay for a domain (e.g., websitename.wordpress.com)
  • Plug-ins other than the ones provided by WordPress.com cannot be added to your website.
  • Your disc space is limited to 3 GB.
  • Monetization of your website requires you to pay a significant amount of money.
  • To gain full accessibility on WordPress.com, you have to buy a VIP subscription. This service usually costs a lot, and you will even be charged separately to avail of the hosting facility.

So, as you might’ve figured, almost everything requires money to run a business on WordPress com. Hence, it is not the smartest choice to make a website via WordPress.com.

Why is WordPress Free?

Now that you are aware of the difference between the two, you know what will work for you. So far, let’s discuss why WordPress is free. 

A free software application doesn’t imply that it can be used to create websites free of cost. Instead, such applications fall under the brackets of open-source software. So how do these open-source software work?

This software is usually licensed under GPL, i.e., General Public License. Software distributed under this license doesn’t restrict the users from altering, studying, or sharing the software with other users. You are “free” to use that software however you wish to.   

So, is WordPress free? No, it isn’t. But what seems like a better and affordable alternative is WordPress.org. You can set up and monetize your website at low costs compared to what WordPress.com offers you.

Are they legit? If yes, how is it profitable to the organization? 

WordPress, just like other open-source software, doesn’t work like other non-profit organizations. Every time you copy or buy that software, you might have to pay minimal costs. But you can charge your fees while reselling a modified version that you created. So, in a way, you are benefiting the organization.

Every alteration you make in the software code is helping it to become better and reach a broader audience. So basically, you can call WordPress.org a community-based organization. So yes, they are 100% legitimate.

What’s the catch?

One of the most significant concerns users had was the legitimacy of WordPress as it is a non-profit organization. But now we are au fait with its legitimacy. So diffing deeper, are there any concerns that we have missed out in this article? To maintain absolute transparency, we will talk about the issues left undiscussed.

  • Now that you are entirely in charge of your website, you have to keep it updated and make sure it’s working smoothly. Make sure you are also recording all your backups. WordPress.com or the hosting provider isn’t going to do that part for you. So, you have to invest your time maintaining the website, just like how you would manage your shop, for example. 
  • As you know, you can install whatever plug-ins that you wish to comprise on your website. But a drawback would be that there are not a lot of already existing plug-ins. So, you have to install them on your own, which might result in you having to do research and spend more time creating the best website for your business. 

These are the only drawbacks of using WordPress.org. But if you compare WordPress.org with WordPress.com, WordPress.org has the least drawbacks, while WordPress.com has a lot of them, right from not being able to monetize your website at a reasonable price.

How to use WordPress?

Although you can find a plethora of tutorials on YouTube on how to use WordPress, you wouldn’t know unless you start using WordPress on your own. It’s effortless to build your website on WordPress without having to take assistance from any professional. This is the reason hu WordPress is so popular among every sort of business- its simple operation. Even the official WordPress.org site emphasizes on reading before creating your website. So as mentioned earlier in this article, here is an uncomplicated guide to creating a website using WordPress:

Explore:Once you’ve made a WordPress account, try and explore all its features. Follow different users and explore their websites. Takedown all the essential facets that you want to use on your website- a home page, a blog site, portfolio, etc.). Learn how to use all the features to create the website’s layout that you desire to create.

  • Find a web host:

You are now familiar with the importance of arranging a web host for creating a website. As suggested, Bluehost has the best WordPress web hosting plans out of all its competitors. They provide the most reliable services, all at a very affordable price. You can check out their ideas on their website and decide which works best for you.

  • Customize:

Decide for a theme to use on your website. Add plug-ins that you might have downloaded to increase the functionality of your website. Link your social media to the website to heighten your reach. Don’t forget that a good set of aesthetics will make your website look more inviting, attracting a bigger audience.

And you’re done! Watching YouTube tutorials will lead you through all the difficulties you might face while working on the website. But these are the essential steps that you should follow to learn how to use WordPress.

In conclusion, WordPress is an organization that creates opportunities, which has perks for the entire community. It has helped many businesses to make their presence known online. This has helped attract more and more businesses every day, thus expanding the e-commerce industry and impacting people worldwide.

What Is The Apache Server?

What Is The Apache Server?

Apache server is the popular web server software. Apache software foundation has founded and developed the apache software foundation. Being an open-source web serverApache had gained its popularity rapidly. The software is available for free and is used by about 67% of web servers worldwide.

On top of all, Apache had been used by most of the WordPress hosting providers, even though they had numerous other web server options. Most of the big firms, including Cisco, IBM, Adobe, Xerox, LinkedIn, Facebook, AT&T, eBay, and others, are using the Apache webserver.

Why is the Apache server preferred most?

Apache web server is one of the former web servers, and it is founded in the year 1995. Similar to the other web servers, it has its perfect backbone role in serving the files to the visitors of your website. 

The server is highly efficient, fast, and secure. It could adapt to any environment with its extensions and modules. Apache server has been used by various cPanel hosts too.

From handling the communication of your website to cleaning the memory, caches, and modules, Apache has several functions. The software web server is easy for beginners due to its regular updating feature.

How does Apache server work?

It is a complicated question to describe how the server works. However, the primary responsibility of the Apache server is to acknowledge the request from the clients and also reply them back with the response. In short, its primary usage is to maintain a connection between a server and website browsers such as Google Chrome, Firefox, Safari and others.

As it is a cross-platform web server, Apache is supported by both UNIX and Windows servers. This web server also responsible for handling Multi-processing modes (MPM) or mod_ssl to enable SSL v3 and supports TLS.

Some of the features in Apache are:

  • .htaccess
  • IPv6
  • FTP
  • HTTP/2
  • Perl, Lua and PHP
  • Bandwidth throttling
  • WebDAV
  • Load Balancing
  • Rewrite URL link
  • Track sessions
  • Use IP address on Geolocation

Apache Vs. Nginx:

NGINX is another webserver application founded in 2004. Despite the popularity of Apache, when you search properly, you can find that NGINX is increasing in the usage than Apache. If a website has encountered over traffic, it may cause performance issues while using Apache, but it won’t be affected in case of NGINX.

Apache’s role in most trafficking site as:

  • 27.1% of the 100000 popular sites
  • 21.5% of the 10000 popular sites
  • 16.2% of the 1000 popular sites

While the NGINX role in most trafficking site is:

  • 56.1% of the 100000 popular sites
  • 63.2% of the 10,000 popular sites
  • 57% of the 1000 popular sites

Here, you can predict the lower performance of Apache when compared with the other web server, NGINX.

How to find what web server you are currently using?

Now, if you want to check the webserver you are using among Apache and NGINX, you should often look into the website’s HTTP header. The steps include in this process are,

  • Click on the Network tab in Chrome developer tools. 
  • You can use either Pingdom or GTmetrix.

However, some services like Cloudflare may not support this process.

Apache would help to run the hassle-free website service. It is the perfect choice for everyone from small business to more massive entrepreneurs who need to build their website. Moreover, this server works with numerous management systems, web frameworks, and programming languages. Hence, we can’t deny that Apache is the best web server for all types of web hosting platforms.


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