Internal linking is crucial for your website’s success in SEO. Find it difficult to manage internal linking? Whether you have hundreds of blog pages or you have barely started with your blog, you will need help with internal linking. In this article, we will explore a few WordPress plugins that can help you with internal linking for your website or blog. Although it is possible to manually link pages, sometimes it becomes overwhelming to find the right page and keep track of internal linking. Internal linking plugins can help you in such situations. Before jumping to the plugin, you will find this complete guide to internal linking in WordPress helpful.
Let’s review these plugins.
1. Internal Link Juicer
With this plugin, you can improve on-page SEO and user experience with its smart algorithm. It boasts of utilizing an intelligent per-post configuration of your desired keywords to create internal links. The plugin allows you to point the right content for the right context.
If you want to diversify your anchor text, you can use the customization feature of this plugin. You don’t manually need to link pages. All you need to do is assign keywords to your post, and relevant pages are linked automatically. The whitelist feature allows you to control which pages are allowed to be linked. On the same note, if you don’t want some pages to be linked, you can blacklist them.
The plugin features predefined template tags, which you can use to limit the number of links per page. You can configure linking behavior for targeted keywords. The filterable statistic dashboard gives you an overall idea of what’s going on with internal linking on your WordPress website.
Apart from these features, the pro version adds more to the table. The extra features include enabled taxonomies that cover 100% of internal linking. You can set custom link targets, even for the sites that do not run WordPress. The pro version allows role-based keyword configuration so that you can work in teams.
The way this plugin works is pretty simple. You just assign an URL to a keyword. Whenever that keyword appears in any post, the URL is assigned to it automatically. There is an option in the menu where you can configure this setting. The plugin has more than 3000 active installations, and it works well with WordPress version 4.0 or higher.
As you can link important keywords with a related link, you will be relieved to find the automatic approach convenient. The more the number of pages, the easier it is to have the automated approach over manual linking.
The plugin uses set and forget approach. You just need to set a keyword (or multiple keywords) for a blog post (i.e., URL). Once you do that, the URL will be linked automatically whenever that keyword appears in any blog post.
The good thing is that this plugin does not remove the links which you manually add.
Internal Links Manager is available for free in the official WordPress plugin repository. Here is the link for Internal Links Manager.
3. Link Whisper
Link Whisper is a freemium plugin. Its free version has more than 4000 active installations. The free plugin is available in the WordPress plugin library. You can find the plugin here. It works with WordPress version 4.6 or higher.
This plugin boasts of being an easier and faster way to internal linking compared to the manual approach. It offers contextual internal link suggestions that can boost user experience and improve SEO ranking. These suggestions appear as you write within the WordPress editor. It can suggest dozens or more internal links from the content you are editing. All you need to do is copy the link suggestion and then paste where suggested. This is the case with the free version. You can automate this process with the premium version of this plugin.
Link Whisper also notifies you about the posts that have no internal link so that you can improve internal linking for these posts. Such orphaned content is easier to link with the artificial intelligence inspired smart interlinking of this plugin. You can also get an overview of outbound internal links, and external links are coming from each article.
The premium version of this plugin allows you to add multiple links for a given anchor text. You have the ability to add inbound internal links to old pages that may have been orphaned or need the ‘link juice.’ You can also edit sentences right within Link Whisper (huge time saver), click to alter anchor text or add custom URLs.
There is one more boost with the premium version that’s especially useful if your site’s URL structure is changed recently. With the Bulk link changer feature, you can change the old URL to a new URL across every mention on your site with the click of a button.
We have not reviewed ‘Yoast SEO’ and ‘Rank Math’ as these plugins only offer custom internal linking suggestions in the sidebar. This is a kind of midway between the manual and automated approaches. The three plugins we have covered in this article are well equipped for the automated approach to internal linking. We hope this article encourages you to try out these plugins. Each of them has a free version available right in the WordPress plugin repository. You can check them out and see which one suits your particular purpose. If you have any questions, do ask us. We are happy to help.
Taking your business online is one of the best decisions you can make for the growth of your business. It is essential that you make the right decisions regarding your business website. To begin your journey right, choose the right web host for your business. There are a lot of factors that need to be considered when selecting a web host. In this article, we will explore all the factors that will help you choose the right web host for your business.
Let’s look at the factors one by one.
1. Determine Which Type of Hosting your business needs
There are many types of hosting that can be used for business websites. It is critical that you correctly identify the type of web hosting your business needs. Let’s have a look at these.
Shared Hosting
In this type of hosting, your website uses server resources that are shared with many other websites. Shared hosting is the cheapest type of hosting. It is also the riskier choice considering the other types of hosting. Since you are hosted with shared resources, your website will be affected by how other websites use the resources. This means that the performance of your website is not in your control. You may experience downtime that you cannot predict. This means you can lose your online business anytime. If you are running an online store and selling your products, this type of hosting is not for you. If it is just an informative page you are looking for your business, you can consider this type of hosting since it can do the job at the lowest price.
Virtual Private Server (VPS)
In a Virtual Private Server type of hosting, your website does not share resources with other websites. In reality, your website is located on a server where many other websites are hosted. However, resources are not shared with other websites by creating a virtual environment for each site. This type of hosting is the middle ground between the shared hosting and dedicated servers. This middle ground reflects in its pricing as well. This type of hosting is cheaper than dedicated hosting but costlier than shared hosting. VPS is an ideal solution for many business websites who want a balance between resources and pricing. If you want to avoid the pitfalls of shared hosting but cannot afford the cost of dedicated hosting, virtual private server hosting can be the answer for you.
Dedicated Server hosting
This is a type of hosting where a server is dedicated to your website, and it is not shared with any other client. Dedicated server hosting is a premium hosting solution with significantly costlier pricing compared to the other two options we discussed above. The benefits are equally compelling. You are in control of the resources you use. Downtime for your website will be minimum as extra resources can be added when the need arises.
Managed WooCommerce Hosting
WooCommerce is a popular way of creating an online store on the WordPress platform. If you are running your online business with WooCommerce, this is the best option for you. Managed WooCommerce Hosting offers the complete package that you can use to run your WooCommerce store. From maintenance to security, managed WooCommerce host takes care of every aspect. We recommend Nestify as a specialized WooCommerce host.
2. Check The Performance of Your Website with the Web Host
A slow loading site is bound to fail. In the online shopping world, speed is critical, and you cannot afford your website to be slow. All key parameters like user retention, Search Engine Optimization, Conversion rate, etc. have a relation with the website’s speed. That is why you must check how your website performs with the web host you are considering. Different web hosts offer different resources, and these affect how your website performs. You can try each web host you are considering and compare the performance. How to do that? Use the free trial offered by hosting providers. Once you get a clear idea about the performance, it will be easy to choose the right web host for your business. You should also compare the hardware and software resources offered by the hosting provider.
3. Check If The Uptime Is Good for Your Website
Uptime means for how much percentage of the time your website is actually online. You would want this to be 100% of the time. However, uptime differs with each web hosting provider. Some of them offer uptime of 99.9%, and others promise an uptime guarantee of 99.99%. You need to be careful while relying on these claims.
If your website goes down, even for a small period of time, you may lose traffic, loyal customers, and ultimately revenue. That’s why you need an uptime guarantee that justifies your business model. Maximum uptime is always desirable for any online business.
4. Does your hosting package allow for scalability?
Online businesses are dynamic and often need to consider scaling up resources. It is hard to predict a steady traffic for any time period. Sometimes there is a surge in traffic while sometimes there is hardly any traffic. When the traffic is at the peak, you can get the maximum benefit for your business. Unfortunately, if your hosting is not scalable, your website will not function correctly during the peak traffic times.
For example, some businesses make profits during the holiday season while some get traffic during the Black Friday sale. It would be best if your web host offers to scale resources during such a short period to accommodate the increased traffic.
Scalability is a critical factor that you must consider while choosing a web host. A rigid plan with fixed resources and no flexibility will not add any value to the business. Look for scalability. It’s essential for the long-term success of your online business.
5. Check the Security Features you are getting
Security is one of the essential factors in running a website. You don’t want to carry that responsibility on your own. Your host should provide security features and defend your website from threats.
Why is security a critical factor for hosting consideration? What should you look for in a web host? A secure site means that it is less likely to become prey to cyber attackers, given the number of efforts invested in the security of the website. You can always use WordPress security plugins to regularly check for malware, brute force attacks, and monitor your website for security vulnerabilities. However, you can ask your web host what security measures they are providing as a part of the hosting package. It can start with an SSL certificate for your website. SSL certificate marks your website as secure when users browse your website. This is the least you can expect from your hosting provider. Next comes the regular monitoring for security purposes. Your host should take measures for security vulnerabilities. There are some web hosts who offer website cleanup for free if the site gets infected. For the best results, you can use a professional WordPress maintenance service to take care of security and maintenance for your website.
6. How Good is the Customer Support
You will probably do not consider customer support as a big deal. Yet, it is indeed a big deal. Think about a situation where you need help regarding anything related to hosting your website. Who would you approach for help with hosting? Customer support is the answer. Customer support helps with issues that customers face. Timely, appropriate, and expert customer support goes a long way in the journey of a successful website.
How do you check customer support of your web host? Browse the internet for reviews. See what people are talking about the web hosts of your choice. Another way you can use is by testing the customer support during the free trial. Ask help for technical difficulties, negotiate pricing, or raise concerns. See how much time they take to respond to your query. You can test if your query gets resolved immediately or if you are redirected to another source more than often.
It is always a good idea to note the number of channels available for communication with customer support. Live chat, email, or phone support are among the most common options. Also, check for the availability of customer support. Some web hosts offer customer support only during the weekdays, while others provide 24/7 availability.
Customer support is indeed a critical aspect to examine when deciding a web hosting solution for your business website. Make sure you get expert and quick customer support when there is any problem. How to do that? Examine the customer support in advance. This is an essential step in wisely deciding the web host for your business.
7. How easy is it to migrate to your Web Host?
If this is your first web host, you may not need to worry about migration. Uploading your website can be a matter of concern for you if you find it difficult. You can reach out to customer support for guidance about the same. There are many tutorials available for uploading your website to your web hosting provider. However, things get more challenging when it comes to migration.
Migrating your website to your new host can be a difficult task. A mistake or two, and your website is unavailable. You may end up with a broken website, and the downtime during the transition may affect your business. For these reasons, it would be more than helpful if your web host handles the migration. Cheap web hosts do not offer free migration. However, if you opt for any one of them, you can seek help from the customer support team.
A Managed WordPress hosting provider like Nestify can offer free migration that is handled by migration experts who ensure that downtime is minimal. If you find such an arrangement with your web host, you will save yourself a lot of hassle. Migration is a tricky task that’s best handled by experts. Check with your web host how they handle the migration process.
Migration can be done through WordPress plugins as well. Yet, even with a migration plugin, it is you who have to do the migration. Why have a DIY approach to this critical task when you have it taken care of by your web hosting provider? Some offer to help, and some don’t. Stick with the ones that do. Chances are you will end up getting good customer support as well.
8. How many email addresses are offered by the web host?
Email is an indispensable part of a business website. You will need multiple emails for a variety of reasons. You should have separate email addresses for admin, staff, support, and marketing. Every web hosting provider offers a different number of email addresses. These are often included in the hosting packages. Check if you are getting the desired number of email addresses.
An unlimited number of email accounts is not really necessary. Make a rational choice of how many email addresses you need and choose accordingly.
9. Check Bandwidth and Storage
Bandwidth and storage are important considerations when you want to have an optimum performance for your website. This also means the scalability of your website during peak times.
A fair amount of storage allows you to have space to upload media files while low storage means limits on file upload. If you are running an online store, opt for an ample amount of storage. A sizable amount of bandwidth allows significant traffic without costing downtime for your website. On the same note, low bandwidth means your website won’t be up and running when the traffic crosses the bandwidth limit.
Many hosting providers specify the bandwidth and storage limits with specific numbers. Others promise unlimited bandwidth and storage. However, there is no such thing as unlimited bandwidth. Check with customer support about these claims and decide accordingly.
10. What Does It Cost
The key parameter where every decision about web hosting ends up is the cost. How much does it cost to you if you choose a particular web host? Different web hosts have different pricing, and it is natural for you to go for the web host that offers more value for your buck.
It would be best if you considered how much you are getting for the price you are paying. Cheap does not always mean beneficial. Also, costly does not always mean reliable. Look beyond numbers.
Additionally, you need to consider your requirements and the package you want to select as costing differs by the package.
Some of the questions you can ask are:
Are you planning to host a single website or multiple ones?
Which type of web hosting are you opting for?
How much traffic are you aiming for?
Are you hosting a WordPress website?
What is the nature of your website – online shopping, blog, or portfolio?
There are many factors that constitute pricing. You can also negotiate for a custom pricing if you want. You can contact web hosting providers for custom pricing. Many hosting providers offer multiple communication channels such as live chat, email, and phone so that you can reach out to them regarding your hosting requirements. Some of these channels may come at a cost or with some limitations. Make sure you consider this in the cost calculation.
These were the top 11 factors that you should consider when choosing the right web host for your business. We hope these considerations help you make the right choice of web host for your business. If you have any further questions in mind or if you need more guidance regarding web hosting, please reach out to us. We are delighted to help you through your online business journey.
If you want to boost the performance of your blog, internal linking is one of the most popular pieces of advice you will get. Why is internal linking so important for your WordPress blog or website? For starters, internal linking improves on-page SEO. As the readers are guided to the right content with internal linking, user experience also boosts. Site structure improves, and crawling becomes easier. In this article, we will explore how to boost internal linking in WordPress. These are some of the best practices you can utilize to benefit from internal linking.
Let’s get started.
1. Create an optimized Content Strategy
You need to have lots of content to generate significant internal links for your blog. What to do if you don’t have a good amount of content? Well, you can begin right. Begin with a good content strategy.
Consider what content you want to serve to your audience. What are the areas where you can add value through your content? Which keywords should you focus on? What is the volume for the keywords you are targeting? There are many questions that you need to answer as a part of creating a great content strategy. You need to give targeted content to your audience.
You can take the help of experts to create a content strategy for your website. There are many keyword research tools available to help you in your quest for the right keywords. Create a content strategy and follow it for the best results.
2. Do not stuff keywords with internal links
While you may think it is useful to include as many internal links as possible, it is not so. Do not overuse internal links.
It is not a good idea to spam your own content with multiple links. Google penalizes such content, and your SEO may be affected.
What types of links should be there? Build organic links. Add value to the reader with your links. Also, it is important to avoid using the same anchor text for multiple links.
Keep these things in mind when you create an internal link.
3. Use Alt attributes for images
Image Alt attributes are often neglected part of a blog post. Yet, they have significant SEO benefits. With every image that you include in your blog post, you have a chance to write ‘Alt text.’
Alt text is short for Alternative text. This text effectively tells what the image is about. Since it is useful for many disadvantaged users who cannot see the image, it carries significant value when accessibility is considered.
SEO plugins like Yoast point out when you do not provide Alt text to your images. It is essential that your focus keyword should appear in your Alt attributes.
4. Use Blog pages for internal linking
You may be tempted to give an internal link for the Contact Us, Pricing, or Home page for your website. However, we would not recommend it. These pages have a different linking structure, and they have their own value. Linking to these pages does not add to either SEO or user experience.
Instead, we recommend that you use your blog pages for internal linking. Blog pages have valuable content that you can organize effectively with internal linking. Also, adding internal links through web pages boosts user experience as users can find the right content for the right context.
There are many benefits of linking blog pages with each other. The traffic for a particular blog post is routed organically to other pages that you link. This helps both the posts. For this reason, we recommend internal linking for blog pages.
5. Go Manual Instead of Automatic
While there are advantages of SEO plugins that help in automatic internal linking, it would be more helpful if you make it a habit to put internal links every time you publish your blog post.
There are several benefits to this method. First of all, as you manually link to your earlier posts, you may get an idea about other keywords as well. Second, while you search for the keyword ideas, you end up reading your blog posts. As a result, you may realize if the content is readable or not. You will also spot the golden places where you should link.
WordPress provides a very simple way for manual internal linking. Just select the keyword to add a link. Once you do that, you find a few options along with the link button.
Click on it, and you will find a search box. You can type the link URL here or just search for the content you want. If you search for a particular keyword, WordPress will show you relevant blog posts that contain that keyword.
Once you provide a link, you get more options from the menu. These include open in a new tab, do follow, and sponsored links. You can switch the toggle button to activate these options.
6. Choose the Do Follow option
One of the important reasons for using internal linking is that you can pass on the SEO value of one page to the other page. This happens because the links are ‘do-follow.’ By default, WordPress assigns the ‘do follow’ attribute to each added link. However, you should be careful not to switch these to ‘no follow.’
A ‘do follow’ link essentially tells the search engine bots that they can follow the link to its destination. In this process, bots retain the link value as they travel to the linked page. There are some cases where you would not like to add ‘do follow’ links for obvious reasons. For example, pages like ‘Privacy Policy,’ ‘Affiliate links’ do not need the ‘do follow’ attribute. There is an option to toggle the links to ‘no follow.’ Make sure you use it sparingly.
7. Focus On The Value You Add To The Reader
It is tempting to use internal links for the SEO benefit they give. However, this can backfire if you add too many internal links that do not really add any significant value to the reader. If you stuff in too many spammy internal links, your readers might not even follow it. This also sends a spam signal to search engines, which ultimately affects the SEO value of your pages. Therefore it is important to keep in mind the intent for which you want to use internal links.
There is nothing wrong with desiring SEO benefits. However, you need to understand that in today’s world of organic SEO tactics, stuffing rarely helps. What should you focus on then? Think about what other content is relevant to your current page. Link pages that add value to the content. If these pages are on your blog, you will get the benefit of SEO, and users will have a chance to explore the other content on your site.
There will be times when you will come across an excellent piece of writing on some other site. This content may be relevant to your blog post. Should you link it? Absolutely. It is perfectly healthy if you give external links sometimes.
8. Let The Links Be Relevant
Suppose you are reading an article about photography. You like the article, and just as you are about to finish, you stumble across this link that says, ‘great photography tools’. You click on it, and instead of anything related to photography, you are taken to a page that talks about fitness. How would you feel? Angry? Cheated? Frustrated? Exactly. You do not want your audience to feel the same way. Make it a habit to link only the relevant content and nothing else!
Don’t be greedy to link any content you want just because you want a specific number of internal links. Poor linking does more harm than no linking. What if you don’t find any relevant content? Should you still link? No. Do not give an internal link if you don’t have relevant content. Instead, you can add them as “Related Links” at the end of the post.
9. Use Words That Inform Users Where They Are Heading
While it is essential that you target the keyword for which you want to add an internal link, it is important that users know where they will land if they click on that link. Keywords sometimes are not self-explanatory as they are just a small group of limited words. You may want to overcome this limitation.
How to do that? Write about the post you are linking to. Give your users an idea of what lies for them if they click on them. You don’t have to spend too many words, a sentence or two can do the trick. Once your users understand what they get by clicking on the link, chances are they will click it if they are genuinely interested in it. This means good organic traffic and a low bounce rate for your website. Not to mention the improved site experience for the user that follows.
So these were the nine points we wanted to convey about optimized internal linking in WordPress. Internal is an essential factor in the SEO of your website. We hope this article inspires you to start internal linking with the best results. If you have any questions, feel free to reach out to us in the comment section. We are here to help.
WordPress is the best CMS out there that offers unparalleled flexibility and functionality. Your choice of WordPress platform for your business is definitely a good one. With the customizations available in WordPress comes the responsibility of WordPress maintenance. This is where WordPress maintenance service comes into the picture. In this article, we will explore the benefits you can have when you use a WordPress maintenance service for your business website.
Running a WordPress website is an ongoing process. You have to take care of frequent updates for your WordPress theme, plugins, and the WordPress core. Time and again, WordPress publishes updates to its core to add new features and address security vulnerabilities to make WordPress better with each update.
Apart from updates, you need to create and maintain content on your website, optimize the website for SEO, keep track of comments, optimize images, etc. There are other minor maintenance tasks on the same line that you need to take care of as you continue to successfully run your website every day. The success of a well-running website depends on how well the maintenance tasks are performed. Thus, maintenance can make or break your website.
As a business owner, you cannot afford to engage in the time-consuming maintenance of your website. If you delegate the maintenance task to a WordPress maintenance service, you can save that precious time and have peace of mind knowing WordPress maintenance is handled by experts. A good WordPress maintenance service ensures that the security, updates, speed, and user experience are kept at the optimal level at all times.
What Should A WordPress Maintenance Service Include?
The following are some of the parameters that a WordPress maintenance service should cover. This is not an exhaustive list, but it can give you an idea of what to expect.
1. Security
The crucial factor to consider when opting for a WordPress maintenance service is security. The service should protect from various security threats such as malware attack, brute force attack, SQL injections, and hacking. It should include WordPress database service and a firewall for your business website.
2. WordPress Updates
The core reason for having a WordPress maintenance service is that it should take care of WordPress updates as they happen. This involves updating the WordPress core, theme, and plugins whenever the updates are available.
Updating also involves backing up the WordPress website before the updates take place. This ensures that you can roll back to the previous version of your website if the update breaks the website. Thus, backup and updating should be taken care of by the WordPress maintenance service you opt for.
3. Regular Backup
Apart from backups that are taken before updating, your business website should be backed up regularly. Backup is an essential part of website maintenance. WordPress website maintenance service includes regular backups at regular intervals. You should check if you get daily, weekly and monthly backups.
As backups are time-consuming, it is best that a WordPress maintenance service handles it for you.
4. Uptime Monitoring
One essential task that a WordPress maintenance service performs is uptime monitoring. The service keeps track of the uptime of your WordPress website. This way, you can check the reliability of the hosting provider you are utilizing. Uptime monitoring can help detect traffic peaks, instances when resources are depleting, and anomalies that can cause downtime.
Uptime monitoring helps you to stay up to date with the actual time your website is online. If it is not what you expect it to be, you ask the WordPress maintenance service provider to examine the issue and take measures to achieve optimum uptime for your business website.
5. Code Management
If your website needs a code change, your WordPress maintenance service can keep track of changes. This can help if you mess up with the code somewhere. Many maintenance providers offer expert help when you need to modify the code for your WordPress website.
6. Technical SEO Management
A good WordPress management service can take care of technical SEO for your website. This additional step can go a long way in your efforts to boost SEO for your website. An example of this can be – properly formatting meta descriptions, tags, meta titles, etc.
7. Staging Environment
Not every maintenance service offers staging environments. A staging environment is useful when you want to experiment with your website while keeping your live website unaffected. A Staging environment allows you to test plugins, different codes, new themes, etc. Check if the WordPress maintenance service you are considering is offering a staging environment.
Some managed WordPress hosting providers like Nestify offer staging environments as a part of the hosting package. Managed WordPress hosting also optimizes your website for speed and provides so many benefits such as security, backups, and uptime, to name a few.
So these were some of the things that a typical WordPress maintenance service provides as a part of the package. Let’s see how it can benefit your business.
Benefits of WordPress maintenance service for your business
1. Security of your business website
A WordPress maintenance service takes care of security concerns of your website. Security threats are addressed as and when they occur. Your website stays secure and safe from cyber-attacks. A secure website is a peace of mind unparalleled of its kind.
To understand how security benefits, consider what you lose when your website is not secure. When you manage security with your limited capacity, you may not be able to keep security measures up and running all the time. Thus, attackers can hack your website and take advantage of security vulnerabilities. A hacked website means stolen information and online assets. You can lose your business, not to mention the investment you made into your website. Can you really afford to lose your business because of poorly managed security? This should be enough to decide on a WordPress maintenance service that can guarantee security for your website.
A secure site uses an SSL certificate so that communication between the site and the user is encrypted. The certificate lets you have “HTTPS” in the url, benefiting your business as HTTP is considered less secure and less preferred by the majority of browsers. Strong passwords ensure that brute force attacks are avoided. Regular Malware scans check for any malware, malicious code, or potential backdoors. With WordPress Firewall, you can keep attackers away from your website. All these benefits you can have with a good WordPress maintenance service.
2. Better Error Management
As WordPress evolves, it gets closer to being perfect. However, it is not perfect yet. The addition of plugins can make it complex to manage when errors occur on your website. As a business owner, you will find these errors to be ruining the user experience on your website. This is where the maintenance service provider can help.
A WordPress maintenance service provider can monitor your website for errors and address them immediately. This way, your website is freed from errors as quickly as possible, and user experience is not hampered thereafter. Error management is important as it ensures that critical steps are taken whenever they are necessary. This helps in the smooth functioning of your website. Catching errors early on is the key to solving them without causing much damage to your running business website.
3. Improved SEO
How does a WordPress maintenance service affect the SEO of your website? SEO is related to the content, you may say. True, yet SEO is also related to technical aspects of your website. Just as we discussed earlier, technical SEO helps in organizing the content of your website for the maximum SEO benefit.
The critical factor in improving the SEO of any website is the loading time of the website. This is an indicator of the speed of your website. Faster websites rank higher on SEO metrics because speed is an important factor in SEO considerations. Speed depends on the performance of your website. WordPress maintenance service optimizes speed for your website. This is done by optimizing the database, scripts, images, etc.
4. Better Performance of Your Website
It is always better to let experts handle your website for you. This way, you can ensure better performance of your website as a lot many tasks are taken care of for the better performance of your website.
Mobile browsing is one key area that can be addressed through the maintenance service. By making your site responsive and fast for mobile users, you can reap more benefits for your business. WordPress maintenance service uses a number of tactics to boost the performance, especially speed, of your website.
Optimizing images, lazy loading of images, optimizing render-blocking resources, minifying JavaScript and CSS, removing Query strings, Keeping critical CSS inline, leveraging browser caching, enabling compression, combining requests are some of the extensive measures provided by the WordPress maintenance service of WPWarrior. These tasks can skyrocket the performance of your WordPress website and ensure high performance at all times.
5. More Time to Focus on your Business
As you offload the responsibility for the maintenance of your WordPress website, you can find more time that you can allocate to your business. Indeed, as a business owner, you should be focusing more time on business opportunities rather than getting involved with the technical details of your business website.
Delegating maintenance can be a good move to your business operations. You can focus more on product development, promotion of your business, finding more opportunities to grow your business and other things. You can do all this all the while knowing that your website is handled by experts. Peace of Mind! Don’t you think? It matters a lot.
6. Reliable Backup of Your Business Website
Your business website is your most valuable online asset. The themes, the plugins you use, the content you create are all part of this asset. What if you lose all this in a cyber-attack? It’s a huge loss. Thankfully, backups can save you from losing everything. Most maintenance service providers provide backups of some sort.
With WPWarrior, you can have complete surety of reliable backups of your website. All your website is backed up to the secure storage of Amazon S3. Your backups are secure, and you can retrieve them whenever you want. Backups are fully automated. Backups are taken daily, and you can also specify files to backup. Restore is a one-click operation.
Are backups really valuable? You will get your answer from those who lost their websites and had nothing to rely back on upon. Years of effort into developing a well-performing website go waste as you lose your most valuable asset. Backups are the key to the survival in the changing nature of online presence.
7. Support in Emergency Situations
A website can crash or go down due to an unknown reason at any instant, and when it goes down, it becomes an emergency. You would like to get back as soon as possible, and this you cannot do without expert help.
You would like to have expert support that is quickly accessible at all times. Having emergency support can be a lifesaver during challenging times. WPWarrior provides 24/7 support, even on weekends. The team is well equipped to handle any emergency. During emergency situations, safety procedures are followed so that problems can be identified and resolved as quickly as possible without affecting the website unnecessarily. You also get a detailed report about the situation and the changes that occurred because of the emergency situation.
WPWarrior offers live chat as an instant communication medium so that you can quickly reach out to the support team.
8. Your Website is Easier to Use
This is a real perk of having a WordPress maintenance service that takes care of all the complex maintenance issues of your website. Because of the efforts put into maintenance, your WordPress website functions smoothly and with optimum performance.
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Keyword research is critical for a content strategy that aims to succeed in Search Engine Optimization (SEO). Yet, most of the tools that offer keyword research aren’t free. Even the ones that claim to be free are not true to their words. There are so many limitations these so-called free tools impose that you might want to give up the effort for the keyword research. How do you start without investing in paid tools? In this article, we discuss some of the best keyword research tools that are available for free. These tools provide useful data that you can use to target content to the right audience. You can use these tools to get search volumes, relevant keywords, and get inspired with content ideas.
But first, why keyword research matters to you and what you should be looking for when you set out to keyword research?
Why Keyword Research Matters and What to Look For
The foundations of a winning content strategy rest on keyword research. There is a reason for that. The world of the internet runs on words – words that are used to search, find, reach out to, communicate, share, and relate to. That’s why the internet is such an excellent tool for sharing and communicating. Search engines receive queries from visitors about what they are looking for. These queries can be about products, businesses, services, or simple information.
When search engines reciprocate with related businesses and products, these products or businesses are likely to register higher sales. If your content can meet the user’s search query, you have a chance to win this game. Yet, how do you understand the user’s language? Unless you do, you will not understand how to answer so that the user will find it useful. This is where keyword research comes in.
Keyword research focuses on what keywords your competitors are focusing on. Your competitors are also doing what you are doing. Therefore, you can learn from what they are doing right and replicate it to benefit your website. On the other hand, you can try to understand where they are failing and save your website from those mistakes. Keyword research will show you opportunities you can take advantage of. Thus, you will have a solid foundation from where you can confidently plan your website’s success.
Apart from the competitor analysis, you also get ideas about relevant keywords. These are the other keywords the user may be interested in. You can utilize these related keywords to create content accordingly. When your content caters to a cloud of such associated keywords, it can positively influence the visitor.
Keyword research helps you to be mindful of content ideas that have the potential for success. With proper keyword research, you will have clarity about which keywords to include in your content. This will make your content more relevant to your audience. That’s an advantage you can’t afford to lose.
Let’s get to the five best free keyword research tools.
1. Google Trends
Google Trends effectively shows you what keywords are trending around the world.
You can search for a keyword and know where it is trending and historical data for the keyword over the years. Also, you get the location data about the regions where your search term was popular.
The tool also provides related data about the keyword, such as related search queries and related trending topics.
You can also see data from Google Images, Google Shopping, and YouTube.
Spyfu is a premium tool. The only reason we include it here is for the amount of data it gives for free.
Are you curious about how your competitor is using keywords? Just hit the competitor analysis, and Spyfu will show you all the top keywords they rank for, paid keywords, competition they face, and other essential data that can give you a bird’s eye view of what is happening with your competitor. The same goes for keyword research. Enter the keyword, and you get search volume for similar keywords.
Again, since this is a premium tool, you don’t get all the keywords for free. However, the data that you can view for free is enough to get you inspired and have a practical use for your content strategy. There is no limit to the number of keywords you can search for free.
3. Keyword Generator
Ahrefs has provided Keyword Generator – a keyword research tool that serves keyword ideas quickly and freely.
Once you enter a keyword, you get about 100-150 related keyword ideas along with volume for each keyword. For the first 10 keywords, it also shows keyword difficulty – a parameter that estimates how difficult it will be to rank for a particular keyword.
The interesting feature is that you can also find relevant questions for a particular keyword phrase. The search feature is available for each country. In addition to the Google search engine, you can get the data for YouTube, Bing, and Amazon.
This is a useful tool as you get the keyword ideas along with the search volume.
4. Keyword Surfer
Keyword Surfer is a useful Google Chrome extension that you will find useful for keyword research. There was a similar and popular Chrome extension – Keywords Everywhere – it recently became a paid tool. Keyword Surfer is free for now, and it is relevant.
You get to choose keywords for each country and see how much search volume is generated every month for a particular search query. All you have to do is to install this chrome extension and search the keyword on Google. With the search results, you will get results for keyword research on the right half of the screen. Also, when you type, you will see autosuggestions along with their search volume.
With this tool, you can effectively measure the relative importance of keywords and plan your content accordingly.
5. Ubersuggest
Ubersuggest is a popular keyword research tool you can use for free. This tool allows you to get insight into the strategies that are working for your competitors. It provides helpful data such as organic keywords, paid keywords, total traffic per month, paid ad cost, among others.
There is also an interesting category called ‘Top SEO Pages’. Here you will see the pages that are popular and have a significant social share. The keyword tool gives a good number of keyword suggestions.
There is quite a bit of relevant data that’s available for free. For example, you can differentiate between mobile volume and desktop volume. You can also get an idea about the searcher’s age range. Keyword ideas are presented with the cost per click along with the search volume. Added to this are content ideas that mention the number of backlinks for a particular page.
Overall, Ubersuggest is a pretty useful tool with essential keyword data.
Should I Go For A Paid Keyword Research Tool Instead?
We understand why you have this question. The free tools don’t seem to add the required value. They are too limited. We know we have not covered many featured keyword research tools but we have our reasons. Most of those tools don’t really work for free. The ones we have reviewed here work reasonably well for free, albeit in their limited capacity. They are great to get you started.
Of course, there is no comparison between premium tools and free ones. You get value for money when you buy a paid tool. A free tool cannot give you that value. Mostly the premium keyword research tools give you the depth and volume of data that is not possible to be explored with free ones. The search parameters, content insights, keywords, and competitor analysis are worth the value you pay.
Are you doomed if you don’t have a paid keyword research tool? No. You can start well without a paid tool. Money should not be a hindrance to success but a stepping stone to it. We are sure you will switch to premium keyword research tools once it becomes possible for you, and you indeed should. Till then, you can safely use the tools we have presented in this article. We hope this list inspires you to get started with keyword research for free.
If you have any questions regarding keyword research for your WordPress website, feel free to ask in the comments section. We also answer questions related to WordPresshosting. As your WordPress website grows successful, you will need a WordPress maintenance service to help you manage your WordPress website. Do reach out to us. We are here to help you.
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